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Details	Status	Class/Description
the sum of 2068279 14 Feb 2020	Registered: Registered/protected	Skin care products (cosmetic); Beauty care preparations; Beauty care p... Class 003 Class 003 Cosmetics and Cleaning Products Skin care products (cosmetic); Beauty care preparations; Beauty care products; After sun creams (not medicated); Sun creams (cosmetics) Class 005 Class 005 Pharmaceutical Products Aromatic teas (for medicinal use); Herbal tea for medicinal use; Medicinal tea; Dietary food supplements; Dietary nutritional supplements; Herbal dietary supplements; Vitamin supplements; Pharmaceutical preparations for skin care; Powders for skin care (for medical use); Skin care creams for medical use; Skin care lotions (medicated); Skin care oils (medicated); Skin care products (medicated); Sun skin care products for medical purposes; Nutritional supplements; Beverages adapted for medical purposes; Medicated after sun creams; Sun creams for medical use ... Class 030 Staple Food Products Beverages made of tea; Herb tea not for medical purposes; Non-medicated tea beverages; Tea-based beverages Class 032 Light Beverage Products Coconut water (beverages); Electrolyte replacement beverages for general and sports purposes; Fruit beverages; Mineral water (beverages); Protein-enriched sports beverages; Vegetable juices (beverages); Waters (beverages); Non-alcoholic beverages flavored with tea
The Sum Castelli Estate Pty Ltd 1524249 6 Nov 2012	Registered: Registered/protected	Wine Class 033 Class 033 Wines and Spirits Products Wine
THE SUM OF US S. Smith & Son Pty Limited 2343171 29 Mar 2023	Registered: Registered/protected	Wine Class 033 Class 033 Wines and Spirits Products Wine
THE SUM OF PARTS Santolin Wines Pty Ltd 2016651 17 Jun 2019	Registered: Registered/protected	Alcoholic beverages (except beers); cider; wines. Class 033 Class 033 Wines and Spirits Products Alcoholic beverages (except beers); cider; wines.
THE SUM OF US. THE SUM OF US AGENCY PTY LTD 1814056 7 Dec 2016	Registered: Registered/protected	Advertising; Advertising agencies; Advertising agency services; Advert... Class 035 Class 035 Advertising, Business & Retail Services Advertising; Advertising agencies; Advertising agency services; Advertising analysis; Advertising by mail order; Advertising services provided by television; Advertising services provided over the internet; Advertising services provided via a data base; Advisory services relating to advertising; Arranging exhibitions for advertising purposes; Billboard advertising; Business advertising services relating to franchising; Business advice relating to advertising; Business consultation relating to advertising; Business franchising services (group purchasing, group advertising); Cinematographic film advertising; Classified advertising; Collection of information relating to advertising; Conducting exhibitions for advertising purposes; Consultancy relating to advertising; Demonstration of goods for advertising purposes; Design of advertising materials; Direct mail advertising; Direct market advertising; Direct-mail advertising; Dissemination of advertising material; Dissemination of advertising matter; Distribution of advertising material; Electronic advertising services; Event management services (organization of exhibitions or trade fairs for commercial or advertising purposes); Fashion show services (advertising or promotional services); Graphic advertising services; Hire of advertising aids; Hire of advertising billboards; Hire of advertising equipment; Hire of advertising materials; Hiring of advertising materials; Information services relating to advertising; Layout services for advertising purposes; Market research for advertising; Modelling for advertising or sales promotion; Online advertising on a computer network; Organisation of exhibitions for commercial or advertising purposes; Organisation of housing and real estate displays and exhibitions for promotion or advertising purposes; Organisation of trade expositions or shows for commercial or advertising purposes; Organisation of trade fairs for commercial or advertising purposes; Organising of prize draws for advertising purposes; Outdoor advertising; Outdoor advertising services; Pay per click advertising; Personnel recruitment advertising; Planning services for advertising; Preparation of advertising material; Press advertising consultancy; Press advertising services; Production of advertising films; Production of advertising material; Production of fashion shows for advertising or promotional purposes; Production of sound recordings for advertising purposes; Production of video recordings for advertising purposes; Production of visual advertising matter; Production, organisation and presentation of fashion shows for advertising or promotional purposes; Promotion (advertising) of business; Promotion (advertising) of concerts; Promotion (advertising) of travel; Promotional advertising services; Providing information, including online, about advertising, business management and administration and office functions; Provision of advertising information; Provision of advertising space; Provision of information relating to advertising; Radio advertising; Recruitment advertising; Rental of advertising apparatus; Rental of advertising materials; Rental of advertising matter; Rental of advertising space; Rental of advertising space on the internet; Rental of advertising time on communication media; Rental of billboards (advertising boards); Research services relating to advertising; Response advertising; Scriptwriting for advertising purposes; Television advertising; Updating of advertising material; Videotape film production for advertising films; Web indexing for commercial or advertising purposes; Writing advertising copy
THE SUM OF US Bull & Roo Cafes Ltd 1896235 24 Nov 2016	Protected: Registered/protected	Services for providing food and drink; catering services for the provi... Class 043 Class 043 Restaurant and Hotel Services Services for providing food and drink; catering services for the provision of food and drink; cafe services; restaurant services; bar services; bistro services; cafeteria services; brasserie services; coffee shop services; snack bar services; self-service cafeteria services; takeaway food services; banqueting services; restaurant and cafe reservation services; information, advice and consultancy relating to all of the above services
SUM CYCLES ARGON-18 INC. 2132285 23 Sept 2020	Protected: Registered/protected	Bicycles and electric bicycles and structural parts therefor, namely, ... Class 012 Class 012 Vehicles and Products for locomotion by land, air or water Bicycles and electric bicycles and structural parts therefor, namely, frames and bicycle parts, namely, forks, seat post, stem, handlebars, brakes, rims for wheels, cranks, wheels, saddles, gear wheels.
+SUM Woolworths Group Limited 1881676 20 Oct 2017	Registered: Registered/protected	Health supplements; dietary food supplements; nutritional supplements;... Class 005 Class 005 Pharmaceutical Products Health supplements; dietary food supplements; nutritional supplements; vitamins, vitamin preparations and supplements; sports supplements; dietetic substances adapted for medical use; infant formula Class 029 Class 029 Meats and Processed Food Products Yoghurt, yoghurt based drinks and beverages; milk based beverages, dairy based beverages; milk and milk products; snack foods containing fruit, vegetables, potato or seaweed; prepared snacks made from fruits, vegetables, potato or seaweed; eggs, butter, cheese ... Class 030 Staple Food Products Tea and tea-based beverages; coffee, cocoa and artificial coffee; snack foods containing or made from a flour-base, muesli, cereals, grains, nuts, corn, wheat or rice; mixes for hot beverages including those made from tea, coffee or chocolate; bread and bread mixes; pasta and preparations for making pasta; breakfast cereals; chocolate; puddings; salt Class 032 Light Beverage Products Non-alcoholic beverages; mineral and aerated waters; fruit and vegetable beverages; fruit and vegetable juices; syrups and other preparations for making beverages
SUM HNI Technologies Inc. an Iowa corporation 1193132 15 Aug 2007	Registered: Registered/protected	Furniture Class 020 Class 020 Furniture Products Furniture
Sum of Blanc TING-HSU CHUANG AND HSUAN JEN AS TRUSTEES FOR HYH TRUST 2188087 25 Jun 2021	Registered: Registered/protected	Detergents for household use; Detergents having anti-bacterial propert... Class 003 Class 003 Cosmetics and Cleaning Products Detergents for household use; Detergents having anti-bacterial properties (other than for medical use or for use in manufacturing processes); Detergents having deodorising properties (other than for medical use or for use in manufacturing processes); Detergents having disinfectant properties (other than for medical use or for use in manufacturing processes); Detergents other than for use in manufacturing operations and for medical purposes; Detergents, other than for use in manufacturing operations and for medical purposes; Detergent rinse aid products for use in dishwashing machines; Detergents for dishwashing; Dishwashing detergents; Dishwashing liquid; Dishwashing products; Detergents for laundry use; Laundry detergent; Laundry liquids; Laundry detergents for household cleaning use; Cleaning preparations for household use; Cleaning preparations for laundry use; Cleaning preparations for use on floors; Cleaning preparations for use on leather; Multi-purpose household cleaning preparations; Cleaning preparations for floors; Bathroom cleaning preparations; Cleaning agents for household purposes; Hand care preparations; Cleaning preparations for the hands; Hand cleaning preparations; Hand cleansers; Hand cream; Deodorants for pets Class 018 Class 018 Leather Products not including clothing Carrying bags (other than disposable carrier bags); Handbags; Knitting bags

Registered: Registered/protected

the sum of

2068279 · 14 Feb 2020

003

005

...

Skin care products (cosmetic); Beauty care preparations; Beauty care p...

Registered: Registered/protected

The Sum

Castelli Estate Pty Ltd

1524249 · 6 Nov 2012

033

Wine

Registered: Registered/protected

THE SUM OF US

S. Smith & Son Pty Limited

2343171 · 29 Mar 2023

033

Wine

Registered: Registered/protected

THE SUM OF PARTS

Santolin Wines Pty Ltd

2016651 · 17 Jun 2019

033

Alcoholic beverages (except beers); cider; wines.

Registered: Registered/protected

THE SUM OF US.

THE SUM OF US AGENCY PTY LTD

1814056 · 7 Dec 2016

035

Class 035

Advertising, Business & Retail Services

Advertising; Advertising agencies; Advertising agency services; Advertising analysis; Advertising by mail order; Advertising services provided by television; Advertising services provided over the internet; Advertising services provided via a data base; Advisory services relating to advertising; Arranging exhibitions for advertising purposes; Billboard advertising; Business advertising services relating to franchising; Business advice relating to advertising; Business consultation relating to advertising; Business franchising services (group purchasing, group advertising); Cinematographic film advertising; Classified advertising; Collection of information relating to advertising; Conducting exhibitions for advertising purposes; Consultancy relating to advertising; Demonstration of goods for advertising purposes; Design of advertising materials; Direct mail advertising; Direct market advertising; Direct-mail advertising; Dissemination of advertising material; Dissemination of advertising matter; Distribution of advertising material; Electronic advertising services; Event management services (organization of exhibitions or trade fairs for commercial or advertising purposes); Fashion show services (advertising or promotional services); Graphic advertising services; Hire of advertising aids; Hire of advertising billboards; Hire of advertising equipment; Hire of advertising materials; Hiring of advertising materials; Information services relating to advertising; Layout services for advertising purposes; Market research for advertising; Modelling for advertising or sales promotion; Online advertising on a computer network; Organisation of exhibitions for commercial or advertising purposes; Organisation of housing and real estate displays and exhibitions for promotion or advertising purposes; Organisation of trade expositions or shows for commercial or advertising purposes; Organisation of trade fairs for commercial or advertising purposes; Organising of prize draws for advertising purposes; Outdoor advertising; Outdoor advertising services; Pay per click advertising; Personnel recruitment advertising; Planning services for advertising; Preparation of advertising material; Press advertising consultancy; Press advertising services; Production of advertising films; Production of advertising material; Production of fashion shows for advertising or promotional purposes; Production of sound recordings for advertising purposes; Production of video recordings for advertising purposes; Production of visual advertising matter; Production, organisation and presentation of fashion shows for advertising or promotional purposes; Promotion (advertising) of business; Promotion (advertising) of concerts; Promotion (advertising) of travel; Promotional advertising services; Providing information, including online, about advertising, business management and administration and office functions; Provision of advertising information; Provision of advertising space; Provision of information relating to advertising; Radio advertising; Recruitment advertising; Rental of advertising apparatus; Rental of advertising materials; Rental of advertising matter; Rental of advertising space; Rental of advertising space on the internet; Rental of advertising time on communication media; Rental of billboards (advertising boards); Research services relating to advertising; Response advertising; Scriptwriting for advertising purposes; Television advertising; Updating of advertising material; Videotape film production for advertising films; Web indexing for commercial or advertising purposes; Writing advertising copy

Advertising; Advertising agencies; Advertising agency services; Advert...

Protected: Registered/protected

THE SUM OF US

Bull & Roo Cafes Ltd

1896235 · 24 Nov 2016

043

Services for providing food and drink; catering services for the provi...

Protected: Registered/protected

SUM

CYCLES ARGON-18 INC.

2132285 · 23 Sept 2020

012

Bicycles and electric bicycles and structural parts therefor, namely, ...

Registered: Registered/protected

+SUM

Woolworths Group Limited

1881676 · 20 Oct 2017

005

029

...

Health supplements; dietary food supplements; nutritional supplements;...

Registered: Registered/protected

SUM

HNI Technologies Inc. an Iowa corporation

1193132 · 15 Aug 2007

020

Furniture

Registered: Registered/protected

Sum of Blanc

TING-HSU CHUANG AND HSUAN JEN AS TRUSTEES FOR HYH TRUST

2188087 · 25 Jun 2021

003

018

Detergents for household use; Detergents having anti-bacterial propert...

Owners

Aristocrat technologies australia pty ltd (167)

Mars australia pty ltd (107)

Endeavour group limited (101)

Coles group limited (98)

The wiggles pty limited (77)

The university of melbourne (73)

Australian football league (67)

Ainsworth game technology limited (65)

Ainsworth game technology limited (62)

L'oreal (61)

George weston foods limited (60)

Are media pty limited (58)

Nine network australia pty limited (56)

Twentieth century fox film corporation (54)

Kmart australia limited (53)

Lion-beer, spirits & wine pty ltd (52)

Metcash trading limited (51)

Nintendo co., ltd. (51)

Rothbury wines pty ltd (50)

Sky chain trading limited (50)

The absolut company aktiebolag (50)

The salvation army (victoria) property trust (50)

Montbord pty ltd (48)

Viacom international inc. a delaware corporation (48)

Commonwealth bank of australia (47)

I g t (australia) pty ltd (47)

Jim beam brands co. (47)

Cranky health pty ltd (45)

Australasian conference association limited (43)

Islestarr holdings limited (42)

Kabushiki kaisha square enix (also trading as square enix co., ltd) (42)

Telstra corporation limited (42)

Woolworths group limited (42)

Sydney organising committee for the olympic games (41)

Disney enterprises, inc. a delaware corporation (40)

Lion - beer, spirits & wine pty ltd (40)

Pacific dunlop limited (39)

Accolade wines australia limited (38)

Brisbane exposition and south bank redevelopment authority (37)

Crown melbourne limited (37)

Lion nathan australia pty limited (37)

Australian national gallery (36)

Horticulture world limited (36)

Nine network australia pty ltd (35)

Aristocrat technologies, inc. (34)

Austereo pty ltd (34)

Middle-earth enterprises, llc a delaware limited liability company (34)

Ricksbuilt enterprises pty ltd (34)

Australian broadcasting corporation (33)

Home box office, inc. (33)

Internet services australia 1 pty limited (33)

Mantra ip pty ltd (33)

Aldi foods pty ltd (32)

Aristocrat technologies australia pty limited (32)

Australian grand prix corporation (32)

Konami australia pty ltd (32)

Australian news channel pty ltd (31)

Excel team management limited (31)

Société des produits nestlé s.A. (31)

Surf life saving australia limited (31)

The herald and weekly times pty limited (31)

Netflix studios, llc a delaware limited liability company (30)

Avon products inc a new york corporation (29)

Godfrey hirst australia pty ltd (29)

Myer stores limited (29)

Pernod ricard winemakers pty ltd (29)

Southcorp brands pty limited (29)

Cub pty ltd (28)

Hugh hamilton wines pty ltd (28)

The text media group pty ltd (28)

Woolworths limited (28)

Bauer consumer media limited (27)

Duluxgroup (australia) pty ltd (27)

Konami digital entertainment co., ltd. (27)

The coca-cola company a delaware corporation (27)

The federal hotels pty limited (27)

Australian national university (26)

Light & wonder, inc (26)

Southern cross austereo pty ltd (26)

Australian postal corporation (25)

Buy.Com inc. (25)

Frito-lay trading company gmbh (25)

Kabushiki kaisha bandai namco entertainment (also trading as bandai namco entertainment inc.) (25)

Special broadcasting service corporation (25)

The british broadcasting corporation (25)

The coffee club pty ltd (25)

The usual pty ltd (25)

Intencity pty ltd (24)

Lucasfilm ltd. (24)

Monster energy company a delaware corporation (24)

The healthy mummy pty ltd (24)

The herald and weekly times limited (24)

Australasian conference association limited (23)

Avc operations pty ltd (23)

Australian institute of company directors (23)

Constellation brands new zealand limited (23)

Character licensing inc (23)

Church & dwight co., inc. (23)

Colgate-palmolive company a delaware corporation (23)

Cricket australia (23)

Deciem beauty group inc. (23)

Kenvue inc. (23)

Queensland newspapers pty ltd (23)

Societe des produits nestle s.A. (23)

Tourism queensland (23)

Grill'd ip pty ltd (22)

Imagination holdings pty ltd (22)

National australia bank limited (22)

Port of brisbane corporation (22)

Suntory holdings limited (22)

The a2 milk company limited (22)

Twentieth century fox film corporation a corporation existing under the laws of the state of delaware, united states of america (22)

Amazon technologies, inc. (21)

Aussie finance pty ltd (21)

Bundaberg distilling company pty ltd (21)

Fairfax media publications pty limited (21)

Flight centre travel group limited (21)

Fremantlemedia australia pty limited (21)

Hybe co., ltd. (21)

I.G.T. (australia) pty limited (21)

Microsoft corporation (21)

Otr 328 pty ltd (21)

Samsung electronics co., ltd. (21)

Sony interactive entertainment europe limited (21)

The warehouse limited (21)

Warner bros. entertainment inc. (21)

Ausnet real estate services pty ltd (20)

Calabria family wines pty ltd (20)

D'arenberg pty ltd (20)

Fremantlemedia australia pty ltd (20)

Interested media pty ltd (20)

Kabushiki kaisha sanrio (sanrio company, ltd) (20)

Middle-earth enterprises, llc (20)

Mondelez international amea pte. ltd (20)

Nintendo co., ltd. a japanese corporation (20)

Pipers brook vineyard ltd (20)

Seven network (operations) limited (20)

Thelott enterprises pty ltd (20)

The body shop international limited (20)

Westpac banking corporation (20)

Australian stockman's hall of fame and outback heritage centre (19)

Australian vintage limited (19)

Cub pty ltd (19)

Effem foods pty ltd (19)

Gallant ridge pty. ltd. (19)

Macdonald & muir limited (19)

Myer pty ltd (19)

Nova entertainment pty ltd (19)

Pepsico inc a north carolina corporation (19)

Treasury wine estates vintners limited (19)

Wizards of the coast llc a delaware limited liability company (19)

Anchor foods pty ltd (18)

Billion group pty ltd (18)

Bank of queensland limited (18)

Brand developers aust pty ltd (18)

Cadbury uk limited (18)

Capital wines pty ltd (18)

Cyril henschke pty ltd (18)

Fremantlemedia limited (18)

Great southern rail pty ltd (18)

Henkel ag & co. kgaa (18)

Kabushiki kaisha square enix (also trading as square enix co., ltd.) (18)

Mhcs (18)

Network ten pty limited (18)

Seoul olympic organizing committee (18)

Target australia pty ltd (18)

The moorings limited (18)

The shepherd centre (18)

Universal entertainment corporation (18)

Whitbread plc (18)

Aldi foods pty ltd. (17)

Advance magazine publishers inc., a new york corporation (17)

Alliance wine australia pty ltd (17)

Antipodean brand holdings pty ltd (17)

Australian formula one grand prix board (17)

Australian radio network pty ltd (17)

Bank of america corporation (17)

Bush heritage australia (17)

Dr. seuss enterprises, l.P. (17)

Microsoft corporation a washington corporation (17)

Riot games, inc. (17)

Royal victorian institute for the blind (17)

Samuel smith & son pty ltd (17)

Southern cross austereo pty limited (17)

The really useful group limited (17)

The university of queensland (17)

The fairies development pty ltd (17)

Twentieth century fox film corporation a corporation existing under the laws of the state of delaware (17)

Universal city studios inc a delaware corporation (17)

Viacom international inc. (17)

Allied pinnacle pty ltd (16)

Dreamworks animation l.L.C. (16)

Igt (a nevada corporation) (16)

Johnson & johnson (16)

Kabushiki kaisha tezuka production (16)

Lactalis australia pty ltd (16)

Mattel inc (16)

Professionals global limited (16)

Sega corporation (16)

Suburban publications pty ltd (16)

Sazerac brands, llc (16)

Standard international management, llc (16)

Tcf co. llc (16)

The aussie poo company pty. ltd. (16)

Tempur world, llc (16)

The australian golf club ltd (16)

The muir electrical company pty ltd (16)

The text newspaper company pty ltd (16)

The university of sydney (16)

Think: education group pty ltd (16)

Ames australasia pty ltd (15)

Aristocrat technologies australia pty limited (15)

Ansett transport industries (operations) pty ltd (15)

Asahi group holdings, ltd. (15)

Australian tourist commission (15)

Bunnings group limited (15)

Casella wines pty limited (15)

Domino's ip holder llc (15)

Fox children's network, inc. (15)

Frederick warne & co limited (15)

Industrial design council of australia (15)

Jimmy's on the mall pty limited (15)

Kabushiki kaisha square enix (also trading as square enix co., ltd.) a japanese corporation (15)

Kaz europe sàrl (15)

Lagardere/awpl pty ltd as trustee for lagardere/awpl trust (15)

Levi strauss & co a delaware corporation (15)

Millennium movies pty ltd (15)

Patties foods pty limited (15)

Qantas airways limited (15)

Quality bakers australia limited (15)

Queensland rail limited (15)

R & w traders pty ltd (15)

Royal agricultural society of nsw (15)

Racing victoria limited (15)

Returned & services league of australia (queensland branch) (15)

Spotlight pty ltd (15)

The grifter brewing company pty. limited (15)

Tt line company pty ltd (15)

The bend motorsport park pty ltd (15)

The star pty limited (15)

Unilever ip holdings b.V. (15)

Unilever plc (15)

Westpac banking corp. (15)

Australian chiropractors association limited (14)

Australian cricket board (14)

Cpa australia limited (14)

Cw retail holdings pty ltd (14)

Castlemaine perkins pty ltd (14)

Crown limited (14)

Flavour makers ip holding pty ltd (14)

Gedano pty ltd (14)

Golden casket lottery corporation limited (14)

Great wine company pty ltd (14)

Imagination holdings pty ltd (14)

Kentucky fried chicken international holdings llc (14)