Advertising, marketing, wholesale and retail services; wholesale and retail services relating to pet and veterinary products; wholesale and retail services relating to pet foods, pet care products, pet accessories, cleaning and grooming items for pets, medicated pet care products, vet products, printed matter, furniture for pets, clothing for pets, toys for pets; business franchising services in relation to pet products, pet minding, dog walking and day care services relating to pets; advisory and consultancy services being the promotion of socially responsible pet ownership

Education in relation to nutrition for pets; training and showing of pets; advisory and consulting services being the education and training in relation to socially responsible pet ownership; publishing of texts related to pet animals for use in the media; pet and human photo studios; educational, training, entertainment and sporting services in relation to dogs; pet and human photo studios; children's pet play centres; production of TV programs relating to pet care; publishing of magazines and newsletters about pet care, both in electronic and print form; publishing of educational, training and entertainment content relating to pet care on the Internet; creation and development of interactive and non-interactive electronic information in connection with the above; distribution and provision of interactive and non-interactive electronic information advisory services in connection with the above