Marketing services; marketing consultancy services; digital marketing services; advertising services; advertising consultancy services; digital advertising services; market forecasting services; marketing forecasting services; provision of marketing strategy analysis and advisory services; opinion polling; public opinion polling; public opinion polling and survey research using focus groups; market research services; market opinion polling; display advertising; social media advertising and marketing; pay-per-click advertising services; search engine optimisation; website traffic optimisation; affiliate marketing services; targeted marketing services; brand strategy services; brand positioning; brand evaluation services; brand testing services; brand monitoring services; undertaking reviews (audits) of advertising and marketing campaigns; consumer behavioural research services; provision of online real-time reporting of consumer behavioural data; consumer mind-set research services; analysis of consumer behaviour for sales and marketing purposes; analysis of consumer attitudes for sales and marketing purposes; business consultancy services; strategic business consultancy services; business advisory services; business intelligence services; business analysis; business research services; business research using focus groups; business investigations; business information services; business surveys; interviewing for market research purposes; consumer research services; consumer research using focus groups; consumer response analysis; compilation and systemisation of business data, market data, consumer data and/or consumer behavioural data into data bases; data collection services; business data analysis; market research data analysis; consumer research data analysis; analysis of website traffic data for advertising and marketing purposes; predictive data modelling for advertising marketing service; predictive data analysis for advertising and marketing purposes; analysis of consumer behavioural data and consumer data; compilation of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces; analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces; monitoring and analysing the performance and efficacy of advertising and marketing campaigns; advertising analysis; marketing analysis; copywriting services; advertising copywriting; development of advertising concepts and dissemination of advertising and marketing materials and content; development of advertising concepts and dissemination of advertising and marketing materials in the form of messaging on social media; customer journey mapping, namely the compilation and analysis of consumer data relating to the consumer interactions and behaviour with any given brand, including analysing website traffic, social media use, and contacts with customer management interfaces, all for identifying consumer interactions with a brand; customer journey analysis, namely the creation of the visualisation of consumer interactions with a brand based on the analysis of the compiled data of such interactions; customer journey optimisation, namely the identification and mapping of consumer interactions by means of the analysis of consumer and website traffic data, all for the purpose of directing or influencing the consumer's interactions and experience with any given brand; digital experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand; customer experience optimisation, namely the analysis, identification and the optimisation of a consumer's inter-connections or touchpoints with a given brand on the Internet, all for the purpose of increasing and improving the consumer's experience with the brand; audience segmentation and analysis optimisation, namely the analysis of consumer data to identify subgroups of consumers, all for targeting the specific consumer segments with individualised or personalised advertising and marketing messaging to increase the consumer's engagement with the brand; including all the aforesaid services provided online via the Internet, or via any other communications network.

Provision of temporary use of non-downloadable software to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns; provision of Software as a Service (SaaS) to enable the user to access and view, on screen, data, analytical reports relating to said data, data modelling and forecasting reports, manipulate and filter said data, drill down in to said data and view detailed information, view summary performance reports as well as create and run user defined reports, all relating to adverting and marketing campaigns; website design services; design and building of web pages and websites; hosting websites for others; hosting computer sites (websites); hosting web-based applications; providing temporary use of web-based applications; design of web-based application; scientific research and analysis of website user behavior and interaction; website usability testing; design of website interfaces and other computer application interfaces for the improvement and enhancement of the user experience; heuristic website optimisation, namely the analysis of the usability of a website, based on the comparison of the design of any given website against predefined design criteria or principles; design of web-based applications; provision of IT services for the monitoring and recording of website traffic; provision of IT services for the monitoring and recording of online user behaviour when accessing webpages; technological and scientific research services in the field of social media; product testing.