business mediation with regard to the selling of trade goods including the selling of trade goods through the internet, including videos, adult leisure products including erotic toys, compact discs, digital video discs, clothing and lingerie, books and publications; mail order and wholesale services of books, publications, music, video tapes, audio cassettes, compact discs and digital video discs, adult leisure products, erotic toys, clothing and lingerie; providing information during the course of sale to potential purchasers, regarding the goods and services of others in the nature of a buyers' guide, by means of a global computer network; advertising of goods through print media, electronic communication methods and via a global computer network; rental of advertising space; dissemination of advertising material; retailing and wholesaling services; importing and exporting services; franchising services; provision of all the aforesaid via electronic communication; retailing of goods (by any means); advertising services provided over the internet