Computer software for marketing services, namely, supporting and managing the collection, curation, optimization, sending, tracking analysis and management of customer feedback, user generated content and social media content, and for promotion of e-commerce web sites; computer software for data analysis, data integration, communications automation, and customization of communications in the field of marketing; computer software for use in customer relationship management; computer software for the administration of loyalty programs, loyalty and reward computer software designed to increase customer engagement, retention and advocacy; computer software for use as a loyalty points wallet; computer software for increasing lifetime value and customer engagement through subscription services; computer software for use in connection with subscription services for managing and enabling customers to reorder products from e-commerce merchants on a recurring basis; computer software for enabling text messaging services via SMS and/or via email.

Software as a service (SAAS) services featuring software for marketing services, namely, the collection, curation, optimization, sending, tracking analysis and management of customer feedback, incentive award programs, administration of loyalty programs, user generated content, and social media content, and for promotion of e-commerce web sites; software as a service (SAAS) services featuring software for data analysis, data integration, communications automation, and customization of communications in the field of marketing and for use in customer relationship management; software as a service (SAAS) services featuring software for the administration of loyalty programs; software as a service (SAAS) services featuring loyalty and reward software designed to increase customer engagement, retention and advocacy and for use as a loyalty points wallet; providing on-line non-downloadable software for increasing lifetime value and customer engagement through subscription services; providing on-line non-downloadable subscription software for enabling customers to reorder products from e-commerce merchants on a recurring basis, enabling subscription offers and manage subscriptions and recurring payments; providing on-line non-downloadable software for enabling text messaging services via SMS and/or Email.