Computer software (including digital applications) for data analytics, applied analytics, actuarial services, data modelling and predictive analysis; computer software (including digital applications) for analysing market information; computer software (including digital applications) that uses data analytics, applied analytics, actuarial information, data modelling, predictive analysis and market information; computer software (including digital applications) for business intelligence, artificial intelligence and machine learning for business purposes; computer software (including digital applications) for processing market or business information; none of the foregoing being computer software designed for data storage except data storage software that is ancillary to the provision of data analytics, applied analytics, actuarial services, data modelling, predictive analysis, market information analysis, business information analysis, and data storage software that is used for business intelligence, artificial intelligence and machine learning, and data storage software that is used for processing market or business information

Advertising; provision of advice and information on advertising and marketing strategies for business; media selection and sourcing for advertising purposes; business administration; business development services; business research; business modelling services; commercial information research studies; compilation and analysis of business data for others; data management advice;; data processing for the collection of data for business purposes; data processing for the collection of data for marketing purposes; market research; collection of market research information; market research data collection and data retrieval services; digital market tracking services; interpretation of market research data; market analysis services; market analysis reporting services; advice relating to marketing management; business consultancy services relating to marketing; collection of information relating to market research and market analysis; consumer market information services; market assessment services; market forecasting; planning of marketing strategies; strategic consultancy services for digital marketing; consultancy regarding advertising and public relations communications strategies; preparation of marketing plans; provision of information and advice relating to marketing; cost price analysis; price analysis and price comparison services; consumer market information services; computerised compilation of customer indexes and information; data gathering services; web based data gathering services; consultancy in relation to the foregoing