Advertising; sales promotion; business management; business management assistance; retail sales services as regards lingerie, underwear, clothing, cosmetics and body care products and fashion accessories namely: optical goods, jewellery, hat ornaments of precious metal, timepieces, fancy key rings, bags, purses, briefcases, wallets, change purses, card cases and holders (wallets), key holders (leather goods), umbrellas, footwear, headgear; advice and assistance with respect to setting up retail points of sale namely market studies, advertising campaigns, distribution of samples, dissemination of advertising material (leaflets, prospectuses, printed matter, samples), demonstration of goods, shop-window dressing, personnel management consultancy, personnel recruitment, sales promotion; advice and assistance of a franchisor on running establishments under franchises namely market studies, advertising campaigns, distribution of samples, dissemination of advertising material (leaflets, prospectuses, printed matter, samples), distribution of catalogues to franchisors, demonstration of goods, shop-window dressing, personnel management consultancy, sales promotion, business appraisals, bookkeeping