Encoded loyalty cards; encoded rewards cards; downloadable loyalty cards stored in digital wallets; smart cards; downloadable gift cards stored in digital wallets.

Providing customer loyalty programs for promotional purposes; retail services featuring a bonus incentive programme for customers; administration of loyalty programs involving discounts or incentives; administration of loyalty rewards programmes; administration of consumer loyalty programs and frequent flyer points; sales promotion through customer loyalty programs; organisation and management of customer loyalty programs; administration of loyalty rewards programmes; organization and management of customer loyalty programmes; organization of customer loyalty programs for commercial, promotional or advertising purposes; promoting the goods and services of others by means of a loyalty rewards card scheme.