Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; advertising, marketing, and promotional services, including promoting and marketing the brands, goods and services of others through all public communication means; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; advertising and business services, namely, securing airtime on all forms of media communications stations, systems, networks, and services for the purpose of promoting the brands, goods and services of others; advertising agencies specialising in marketing strategies to promote businesses and the design of word of mouth, viral, buzz and experiential marketing programs; advertising copywriting and scriptwriting; public relations; preparation and realisation of media and advertising plans and concepts; creation, design, compilation, production, dissemination and updating of advertising material; organisation and hosting of events, exhibitions, fairs and shows for commercial, promotional and advertising purposes; cooperative advertising and marketing services by way of solicitation, customer service and providing marketing information via web sites on a global computer network; search engine optimisation; web site traffic optimisation; business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, marketing, sales, operation, product design, particularly specialising in the use of analytic and statistic models for the understanding and predicting of consumers, businesses, and market trends and actions; promoting the goods and services of others through search engine referral traffic analysis and reporting; advertising and online trading services for users to purchase or exchange goods and services via a web-based system or online portal; online trading services to facilitate the sale and exchange of goods and services of others via a global computer network; compilation and provision of commercial information, trade information, business directories, trade directories, and online business and trade directories, including for publishing on the Internet; data compilation and systemisation in a database; provision of space on websites for advertising goods and services; compilation of advertisements for use as webpages on the Internet; advertising and directory services, namely, promoting the goods and services of others by providing a website featuring information relating to businesses, including but not limited to, their contact details, physical address, opening hours, products and services offered, and hyperlinks to their websites; organisation, operation, management and supervision of customer loyalty programmes and schemes, and discount card loyalty schemes; intermediary business services relating to the commercialisation of goods; production of video recordings for advertising, marketing and publicity purposes; preparing advertisements for others, namely, preparing video advertising and promotional videos for commercial use via the Internet, television, digital cable and video-on-demand or download; provision and rental of advertising apparatus, materials, matter, space (indoor and outdoor), billboards, digital billboards, marketing, presentation, publicity equipment, publicity material, and sales stands; rental of advertising space on the Internet, websites, and cinemas; rental of advertising time on communication media; business management consultancy; business administration; office functions; providing information, advice and consultancy services in relation to the aforesaid; provision of all the aforesaid services including by electronic means, on-line, via a website, the Internet or other computer networks, by wireless technology, accessible by mobile phone and other Internet-enabled devices, and/or via a global computer network