Arranging and concluding commercial transactions for third parties; arranging of contracts concerning the purchase and sale of goods and concerning the provision of services also via electronic networks (e-commerce); arranging of contracts between traders and end customers concerning the use of telecommunication networks; compiling goods for third parties for presentation and selling purposes in connection with products in the field of telecommunication and information technology; presentation of goods and services; marketing, sales promotion, marketing consulting, purchase consulting; advertisement; office functions; retail and wholesale services (also via Internet), particularly for the goods of telecommunication and in connection with products for use in telecommunication services, multimedia apparatuses, computers, computer equipment and software, photographic and optical goods, sound or image bearing media, apparatus for communication and broadcasting; administrative processing of purchase orders, supply services and accounting services, also in connection with e-commerce; composition, systematization, updating and management of data in databases, collection and systematization of information and texts as well as acceptance of electronic orders; business consulting for franchising concepts, particularly administrative consulting of franchisees