Administration of customer loyalty programs; sales promotion through customer loyalty programs; promoting the goods and services of others by means of a loyalty rewards card scheme; administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; administration of frequent flyer programs; administration of loyalty programs involving discounts or incentives; promoting the goods and services of others by distributing coupons; administration of loyalty rewards programs featuring trading stamps; promoting the sale of goods and services of others by awarding purchase points for credit card use; advertising and publicity services; providing commercial information and advice for consumers in the choice of products and services; promoting the goods and services of others through the administration of sales and promotional incentive schemes involving trading stamps; provision of information concerning commercial sales.