Downloadable software for mobile phones and mobile devices; Mobile application software; Software enabling connection with consumers (for advertising); Social networking software for the health and fitness community; Software for authenticating personal credentials; Software for managing payments and transactions; Software for detecting and sharing a users location; Software assisting with management of personal training business; Software for managing a loyalty program; Software for publicising events; Software for sending and receiving instant messages; Software for managing events

Compilation and provision of online directories for fitness and wellbeing related businesses; Provision of an online directory of group fitness instructors; Provision of an online directory of personal trainers; Provision of online advertising space