Organisation and management of customer loyalty programmes, incentive and sales promotion programmes (frequent buyer programmes); organisation and management of customer loyalty programmes, incentive and sales promotion programmes (frequent buyer programmes)for restaurants, hotels, taverns, bars, nightclubs, casinos, clubs; retail and wholesale services; advertising agency services, marketing and promotional services, market research, advisory services relating to the aforesaid services; organisation, operation and supervision of sales and promotional incentive schemes; compilation and maintenance of direct mailing lists; promotion of accommodation and other leisure activities; promotion of transportation and travel services and the supply of benefits in connection with transportation and travel incentive schemes; providing any of the aforementioned services via a platform that uses software program with or without the use of mobile networks/internet to record, track and store transaction details of a transaction; tracking referrals for a place, product or service; tracking efficacy of the referral through translation into sales and rewarding such referral