Distribution and updating of advertisements in the field of tires and in the automobile sector; rental of advertising space in particular in computer networks in the field of tires and in the automobile sector; cost price analysis of goods and services in the field of tires and in automobile sector; compilation and systemization of information into computer databases in the field of tires and in the automobile sector; establishment and operation of data banks in the field of tires and in automobile sector; on-line advertising on a computer network; placing of advertisements in the field of tires and motor vehicles; commercial information and advice to consumers in the field of tires and in automobile sector; organization of exhibitions for commercial or advertising purposes of tires and in the automobile sector; compilation of statistics; marketing studies; sponsorship search; opinion polling; retailing and online sales in the field of tires and in the automobile sector; services for bringing together and providing for the benefit of others (except for transporting them) of goods in the field of tires and in the field of the motor car industry enabling customers to view and purchase those goods in a general catalog of goods accessible and consultable on an Internet site or via any other form electronic telecommunication media; comparative commercial tests and commercial qualitative studies of all types of service provided via the Internet in the field of tires and in the automobile sector; comparative commercial tests and commercial qualitative studies of goods in the field of tires and in the automobile sector