Computer software for the designing and administering of customer rewards programs. The software is designed for micro businesses (up to 5 people per store/site), to enable them to build a data base that can be managed and used to build continuous customer loyalty. Apart from enabling a business to reward its customers in a variety of ways it can be used to conduct a customer review of the overall business operations. (Provide feedback about a business) the data base is very flexible and allows for searching and extracting information in a variety of ways and criteria. The system is a tool to be used to assist management and marketing functions in the most effecient and effective manner