Advertising and advertisement services; advertising and commercial information services, via the Internet; advertising and directory services, namely, promoting the services of others by providing a web page featuring links to the websites of others; advertising via electronic media and specifically the Internet; advertising, including promotion relating to the sale of articles and services for third parties by the transmission of advertising material and the dissemination of advertising messages on computer networks; analysis of advertising response; displaying advertisements for others; dissemination of advertising for others via an on-line communications network on the Internet; dissemination of advertising for others via the Internet; Internet advertising services; on-line advertising and marketing services; on-line advertising services for others; pay per click (PPC) advertising management services; preparing and placing advertisements for others; the provision of one or more of these services on-line, including via a global communications or telecommunications network

Providing online non-downloadable software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges, including real time bidding; providing online non-downloadable software for analytics and reporting, brand control, and general optimization of digital content via the Internet, mobile, video, Internet and other digital formats; software as a service (SaaS) services featuring software for optimization of online advertising impressions, and participation in online advertising auctions and exchanges, including real time bidding; software as a service (SaaS) services featuring software for analytics and reporting, brand control, and general optimization of digital content; the provision of one or more of these services on-line, including via a global communications or telecommunications network