Downloadable computer application for mobile devices that allows users to access information regarding sports, athletes, athletic organizations, sporting and entertainment events, sports and fitness training and nutrition content, coaching services, arts and entertainment, and merchandise; downloadable computer application for mobile devices featuring technology to enable registered users to access an online social networking platform to interact and communicate with other registered users related to sports activities, athlete profiles, athletic organization profiles, and sporting events; downloadable computer application for mobile devices featuring technology to enable registered users to access an online social networking platform to interact and communicate with other registered users related to arts and entertainment, artist and creator profiles, artist and creator organization profiles, and arts and entertainment events; downloadable computer application for mobile devices featuring technology to enable sponsors to find, associate and/or affiliate their goods and/or services with athletes and athletic organizations, and for athletes and athletic organizations to find and transact with sponsors and their goods and/or services; and downloadable computer application for mobile devices featuring technology to enable sponsors to find, associate and/or affiliate their goods and/or services with artists, creators and artist and creator organizations, and for artists, creators and artist and creator organizations to find and transact with sponsors and their goods and/or services

Promoting the goods and services of others via a website by arranging for sponsors to find, associate and/or affiliate their goods and/or services with athletes and athletic organizations, and for athletes and athletic organizations to find and transact with sponsors and their goods and/or services; promoting the goods and services of others via a website by arranging for sponsors to find, associate and/or affiliate their goods and/or services with artists, creators and artist and creator organizations, and for artists, creators and artist and creator organizations to find and transact with sponsors and their goods and/or services