Organisation and operation of a scientific and technological program for assisting animal breeders, animal growers, animal grower organisations to improve animal breeding productivity by genetic improvement; the provision of recording services relating to the performance of animals during their production and growth; the provision of technical advice and expertise to breeders of animals; organisation and operation of a program for genetic improvement of animals' productivity being services included in class 42; provision of scientific and technological advice and information relating to animal mating; design and development of computer software for use in animal breeding decisions