Downloadable computer analytics software used to report and measure what customers do with applications used on web and mobile sites; downloadable computer analytics software used for financial services; downloadable computer software for use in personalizing e-mail and text communications; downloadable computer software for user interface design optimization; downloadable software in the fields of keyword search management, keyword search marketing, and web analytics; downloadable software for collecting, managing, automating, integrating, analyzing, reporting, and tracking search results and a wide variety of data and information; downloadable application featuring software for tracking web site activity and managing, monitoring, tracking, and optimizing the performance and effectiveness of marketing campaigns and keyword search performance; downloadable software for collecting, managing, integrating, analyzing, monitoring, and tracking the performance of websites through web user behavior; downloadable computer software providing hosted interfaces featuring user-defined information, namely, business rules for automated keyword management and bid management, internet search results, and corresponding internet usage pathing and traffic data

Marketing and business data analytics services for web and mobile sites, namely, analysis of data in the fields of advertising, marketing, sales, customers, product usage, and market trends and actions; market research; preparing business reports electronically relating to organizational effectiveness, and the use of web sites; collection, reporting, analysis and integration of business data related to the use of websites and the effectiveness of marketing campaigns; computerized database management; marketing consulting, namely, on-line tracking of customer digital footprint for marketing purposes; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; business monitoring and consulting services, namely, tracking web sites and applications of others to provide strategy, insight, and marketing, sales, and operations guidance; advertising, promotion and marketing services in the nature of e-mail campaigns