encoded cards; gift certificates being encoded gift cards; gift certificates being magnetically encoded gift cards; pre-recorded cards being pre-recorded gift cards; recorded cards being magnetically encoded gift cards; encoded gift cards; magnetically encoded gift cards; encoded gift vouchers; smart cards; downloadable loyalty cards stored in digital wallets; downloadable electronic gift certificates; downloadable gift cards stored in digital wallets; downloadable membership cards stored in digital wallets; downloadable computer software for facilitating payment transactions by electronic means; downloadable software

financial services; discount brokerage services; issuance of customer loyalty discount codes; loyalty discount code payment processing services; financial services relating to payment cards; loyalty discount card payment processing services; providing rebates at participating establishments of others through use of a membership card; issuance of tokens of value as part of a customer membership scheme; issuance of prepaid vouchers in the nature of gift vouchers; issuance of prepaid gift cards; prepaid card services; issuance of prepaid cards and vouchers; issuance of customer loyalty discount cards; discount card services [financial services]; payment card services; issuance of gift certificates; issuing gift certificates which may then be redeemed for goods or services; issuance of gift certificates which may then be redeemed for goods or services; issuing tokens of value in the nature of gift vouchers; issue of gift certificates which may then be redeemed for goods or services; issuance of prepaid cards and tokens of value; issuing of tokens of value in the nature of gift vouchers; issuance of prepaid cards and prepaid vouchers; issuing stored value cards; issuing of stored value cards; issuance of prepaid stored-value cards