Computer hardware and software including software and electronic apparatus for encoding physical and electronic media objects (including magazines and newspapers, advertising, product packaging, direct mailings, debit and credit cards, tickets, greeting cards, coupons, catalogues, annual reports, logos, brochures, business cards, video tapes, CDs, DVDs, computer disks, still images, audio and video data and recordings, and radio and television broadcasts) with hidden digital information, and for decoding such hidden digital information from such media objects; such physical and electronic media objects themselves, with hidden digital information encoded therein; software and electronic apparatus (including cameras, scanners, computer mice, other peripheral hardware devices, routers, and computers) used in linking to computers (e.g. through the Internet) from such physical and electronic media objects based on the digital information hidden therein; software and electronic apparatus for monitoring traffic to Internet sites; electronic cameras and software used for linking to electronic networks from printed materials

Advertising and business consultancy services provided to creators, publishers and distributors of physical and electronic media content (including magazines and newspapers, advertising, product packaging, direct mailings, debit and credit cards, tickets, greeting cards, coupons, catalogues, annual reports, logos, brochures, business cards, video tapes, CDs, DVDs, computer disks, still images, audio and video data and recordings, and radio and television broadcasts); brand promotion services, including directing consumers to e-commerce and other brand-related Internet sites; monitoring traffic to advertisers' Internet sites