Entertainment services being through electronic gaming machines and games

Computer software, hardware, peripheral equipment and apparatus for use in respect of gaming such as gaming machines, games of choice, gambling, jackpot systems and gaming machine jackpots including local and wide area linked gaming machine jackpots; computer software, hardware, peripheral equipment and apparatus for use in respect of receiving, recording, storing, processing, transmitting, validating, reproducing and displaying information, data, images and sound; computer software for business purposes and reporting systems; wireless transmission device and apparatus; real-time data processing and validation device and apparatus; device and apparatus for the validation of identity and validation of data relating to personal identification; card reading device and apparatus; cards with magnetic or encoded information; electronic screens including touch sensitive electronic screens; terminals including terminals incorporating a camera, thermal printer, card reading device, scanner and touch sensitive electronic screen; databases; parts and accessories for the foregoing in this class

Incentive and loyalty programs relating to gaming, gaming machines, games of chance and gambling; incentive and loyalty card program services for use in gaming, including services for the recording, storing and retrieving of gaming activity and transactional data for program membership purposes; management, organisation, operation and supervision of loyalty schemes and programs; the supply of benefits in connection with loyalty and incentive schemes; management, organisation, operation and administration services in relation to the supply of benefits for customer loyalty programs; advertising services including electronic advertising services, on- line advertising on a computer network and provision of advertising space