Advertising and publicity promotion; business management, particularly via the internet (e-commerce); administrative services provided in the framework of the establishment of franchising contracts; merchandising activities; sales promotion [for third parties]; granting licenses for advertising and promotional purposes; public relations services; newspaper, magazine and periodical subscription services; distribution of advertising material (leaflets, prospectuses, printed matter, samples); assistance and consulting in connection with advertising and promotional services, marketing and business communication; organization of events and exhibitions for commercial, promotional and advertising purposes; organization of auction sales