Software as a Service (SaaS) services featuring software for resolution of the identity of individual consumers based on data pertaining to the consumers across multiple marketing channels, devices, and marketing platforms, and mapping identifiers for a known individual consumer to the channels, devices, and marketing platforms on which that individual consumer can be found, in order to execute and support multichannel marketing efforts, targeting specific consumers for marketing purposes, measurement of marketing campaign results, personalisation of marketing messages to individual consumers, monetisation of consumer marketing data, and consumer marketing data analytics

Software as a Service (SaaS) services, namely, identity resolution and activation services for use in resolving data across channels, devices, and marketing platforms to a particular individual by mapping customers identifiers and for activating data across channels, devices, and marketing platforms by mapping identifiers for a known individual to the channels, devices, and marketing platforms on which that individual can be found in order to execute or support multichannel marketing initiatives, targeting, measurement, personalization, data monetization, and consumer analytics

Data processing services in the nature of customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others; data processing services in the nature of offline sales measurement, namely, matching offline sales data to online impression data for others; advertising services, namely, digital channel and messaging campaign mix optimization services; advertising services, namely, customer-facing on-line content optimization; market analysis and research services, namely, customer targeting for others; customer relationship management, namely, customer targeting for others; advertising services, namely, advertising message suppression services for others; advertising services, namely, conducting look-alike modeling for customer prospects for others; management of advertising, namely, conducting multi-channel integrated customer message campaigns; advertising services for others, namely, presentation of relevant product offers and messages to customers without the requirement of customer log-in; advertising services for others, namely, tailoring of customer messages based on past purchases; market research, namely, customer analytics; market research, namely, attribution analysis on sales for others; market research, namely, providing website and physical site analytics based on audience segments for messages; market research, namely, analyzing customer messages for determining messages creating the highest impact on conversions per audience segment

Transmission and distribution of customer data segments to applications and media platforms for others

Customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others; offline sales measurement, namely, matching offline sales data to online impression data for others; advertising services, namely, digital channel and messaging campaign mix optimization services; advertising services, namely, customer-facing on-line content optimization; market analysis and research services, namely, customer targeting for others; customer relationship management, namely, customer targeting for others; data management, namely, message suppression services for others; advertising services, namely, conducting look-alike modeling for customer prospects for others; management of advertising, namely, conducting multi-channel integrated customer message campaigns; advertising services for others, namely, presentation of relevant product offers and messages to customers without the requirement of customer log-in; advertising services for others, namely, tailoring of customer messages based on past purchases; market research, namely, customer analytics; market research, namely, attribution analysis on sales for others; market research, namely, providing website and physical site analytics based on audience segments for messages; market research, namely, analyzing customer messages for determining messages creating the highest impact on conversions per audience segment

Transmission and distribution of customer data segments to applications and media platforms for others

Software as a Service (SaaS) services featuring software for resolution of the identity of individual businesses and business contacts based on data pertaining to the businesses and business contacts across multiple marketing channels, devices, and marketing platforms, and mapping identifiers for a known individual business and business contact to the channels, devices, and marketing platforms on which that individual business and business can be found, in order to execute and support multichannel marketing efforts, targeting specific businesses for marketing purposes, measurement of marketing campaign results, personalisation of marketing messages to individual business contacts, monetisation of business marketing data, and business marketing data analytics

Data processing services in the nature of customer data onboarding, namely, matching of offline customer data to online devices, appending data to customer records for matching purposes, and matching data related to the same consumer across different touchpoints for others; data processing services in the nature of offline sales measurement, namely, matching offline sales data to online impression data for others; advertising services, namely, digital channel and messaging campaign mix optimization services; advertising services, namely, customer-facing on-line content optimization; market analysis and research services, namely, customer targeting for others; customer relationship management, namely, customer targeting for others; advertising services, namely, advertising message suppression services for others; advertising services, namely, conducting look-alike modeling for customer prospects for others; management of advertising, namely, conducting multi-channel integrated customer message campaigns; advertising services for others, namely, presentation of relevant product offers and messages to customers without the requirement of customer log-in; advertising services for others, namely, tailoring of customer messages based on past purchases; market research, namely, customer analytics; market research, namely, attribution analysis on sales for others; market research, namely, providing website and physical site analytics based on audience segments for messages; market research, namely, analyzing customer messages for determining messages creating the highest impact on conversions per audience segment

Transmission and distribution of customer data segments to applications and media platforms for others