Advertising and promotional services; advertising through all public communication means; retail store services featuring safety apparatus [for the prevention of accident or injury]; administration of business affairs; retail store services featuring goggles for sports; retail store services featuring sports helmets; retail store services featuring sports clothing; promoting the goods and services of others by means of operating an on-line comprehensive shopping mall; retail store services featuring shoes for biking; retail store services featuring LED lanterns for bicycles; retail store services featuring light stands for bicycles; retail store services featuring bicycle lights; retail store services featuring clothing for cycling; retail store services featuring lights for bicycles; retail store services featuring communication apparatus and equipment for bicycle; retail store services featuring bicycle pedals; retail store services featuring bicycle helmets; retail store services featuring parts and fittings for bicycles; business intermediary services relating to mail order by telecommunications; online advertising via a computer communications network.