Hosting a web site that gives computer users the ability to upload and share user-generated videos, essays and articles on a wide variety of topics and subjects; Creating an on-line community in the form of a website for registered users to participate in discussions, get feedback from their peers, form virtual communities, engage in social networking regarding fashion, entertainment, sneakers, popular culture and sports; Hosting a website that gives users the ability to review various print, photographic, graphic image, and audio and video content and utilize a custom template to provide input, likes, dislikes, edits, changes, modifications, opinions, suggestions, and comments and engage in social, business and community networking; Non-Downloadable mobile application for connecting users with information, news and commentary in the fields of fashion, entertainment, sneakers, popular culture and sports.