Entertainment services, sporting and cultural services, including the organisation and conducting of athletic events, races and competitions consisting of running, swimming and bike riding; training people for an athletic event including but not limited to: running, biking, swimming and triathalons; educational and coaching services relating to personal and team health and fitness training; provision of sports related information including information concerning sports, fitness training, and athletic skill development; event management services (organisation of educational, entertainment, sporting or cultural events); physical health education; lifestyle counselling and consultancy (health and fitness training); personal development training; wellness services being health and fitness training; provision of news and information on-line or via the Internet relating to health, sports and/or fitness training and/or athletic skill development; provision of non-downloadable electronic publications relating to health, sports and/or fitness training and/or athletic skill development