Direct mail advertising; demonstration of goods; advertising; marketing research; marketing studies; business management advice in relation to franchising; business consultancy services; distribution of samples, organization of exhibitions or trade fairs for commercial or advertising purposes; sales promotion for others; business management of franchising; business management consultancy in relation to franchises; provision of business management assistance in relation to franchises; business management advisory services relating to franchise; business advisory services relating to franchising; business advisory services relating to publicity for franchises; business advertising services relating to franchising; the bringing together, for the benefit of others, of a variety of goods including sofas, armchairs, cushions, divans, easy chairs, footstools, settees and other living room furniture (excluding the transport thereof), enabling customers to conveniently view and purchase those goods from a retail outlet, wholesale outlet or distributor outlet, from a general merchandise catalogue by mail order or by means of telecommunications, or from a general merchandise website in the global communications network; business management and consultancy services; all included in this class