Organisation and administration services in relation to the supply of benefits for customer loyalty and frequent buyer or frequent flyer schemes; organisation and management of customer loyalty programmes; organisation and management of customer loyalty programmes whereby customers obtain a discount on their utilities bills (gas, water, electricity, telecommunications) by obtaining these services; organisation and management of discount card loyalty schemes; organisation, operation and supervision of customer loyalty schemes; sales promotion through customer loyalty programmes (for others); sales promotions through customer loyalty programmes (for others)