Entertainment, including entertainment media production services for motion pictures, television and internet, conducting alternate reality games via the internet, entertainment services in the nature of an ongoing IPTV (Internet Protocol Television), entertainment via internet including online computer gaming, providing an internet website portal in the field of entertainment including gaming, cultural and sporting events, information relating to entertainment and education, provided on-line from a computer database or the internet; game services provided on-line from computer network; entertainment services including providing temporary use of non-downloadable interactive games; on-line entertainment services including arranging and conducting tournaments, championships, imagination sports and competitions; rental of electronic game apparatus