Management, administration and operation of programmes and schemes which offer members discounts and benefits on goods and services of participating companies; customer reward schemes; sales incentive schemes; schemes involving accumulation of points for redemption by customers for goods or services; discount card services; franchising services including offering technical assistance in the establishment and/or operation of franchising businesses; provision of business information, including provision of information on businesses participating in a customer loyalty or reward scheme; sales promotion; updating of advertising materials; marketing, demonstration, display, advisory, evaluation, appraisal and research services being services of this class