Downloadable software applications for enabling the transmission of electronic media in connection with printed materials, namely through augmented reality; computer software for use in enabling users to generate augmented reality experiences through downloadable computer software; computer software, namely, a software development platform comprised of a software application framework, software developer kit (SDK) and application programming interface (API) for mobile computing platforms for transmitting electronic media through augmented reality; computer software for use as an application programming interface (API)

Promoting the goods and services of others via multimedia content provided through downloadable computer software; dissemination of advertising matter through downloadable software applications; distributing marketing content of others; dissemination of advertising, publicity and business information and advertising and publicity material; advertising via augmented reality software