organisation and management of customer loyalty programs; administration of customer loyalty programs; administration of loyalty and incentive schemes; organisation of loyalty and incentive schemes; administration of loyalty rewards programs; organisation of customer loyalty schemes; administration of customer loyalty and incentive schemes; administration of loyalty programs involving discounts or incentives; organisation, operation and supervision of loyalty and incentive schemes; sales promotion through customer loyalty programs; providing customer loyalty programs for promotional purposes; organisation, operation and supervision of customer loyalty schemes; sales promotion through the administration of customer loyalty points; organization and management of discount card loyalty schemes; advertising through the administration of customer loyalty points

Issuance of customer loyalty points; issuing of tokens of value in relation to customer loyalty schemes; issuance of tokens of value as a reward for customer loyalty; issue of tokens of value as a reward for customer loyalty; issuance of tokens of value in relation to customer loyalty schemes; issuance of customer loyalty discount cards.

Lottery services; prize draws (lotteries); lottery services for charitable organisations; consultancy and advisory services in relation to the aforementioned services; providing information, including online, about all the aforementioned services; providing incentives, benefits, gifts and rewards relating to the provision of lottery services or tied to the provision of lottery services

Arranging personal appearances by persons working in the field of cruise transportation and activities, gaming, food preparation, tours, cruise destinations, cruise ship construction and cruise itineraries, all the aforementioned being business agents' services; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for cruise lines; Providing television shopping services in the field of cruise transportation and services, general merchandise, cruise selection and booking

Facilitating and arranging for the payment by passengers of cruise fares, baggage handling, beauty and spa services, dining reservations, shoreside tours, shipboard shop purchases, shipboard and shoreside delivery services, shipboard and shoreside orders for services, events and merchandise by means of establishing funded accounts for use by cruise passengers and employees to purchase goods or services while on-board cruise vessels

Broadcast of television programs by satellite and digitally in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor and cruise tours and destinations and cruise ship news information; Broadcasting of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Streaming of ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of web-based applications, mobile phone applications and computer networks

Making reservations and bookings for shoreside transportation; Making reservations and bookings for cruises, cruise destination visits and tours, shipboard weddings and honeymoons; Transportation services, namely, baggage transportation from home or airport to cruise port, baggage check-in services for cruise departure and baggage transportation from cruise port to home or airport; Transportation reservation services

Educational and entertainment services, namely, producing and scheduling ongoing televised program segments about cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information accessible by means of television, satellite, digital large-panel display units; Entertainment services, namely, producing programs in the fields of cruise lifestyle, food preparation, cruise activities, cruise ambiance and decor, cruise tours and destinations and cruise ship news information made available by television, cable and streaming on the Internet; Entertainment services, namely, contest and incentive award programs designed to reward cruise passengers who submit the greatest number of pre-arrival and pre-departure information, reservations and orders via specified mobile or computer software applications; Entertainment services, namely, casino services, organizing and conducting stage shows, nightclub shows, contests, dances and parties; Night clubs; Photography services

Providing temporary use of non-downloadable software application programs for use by cruise passengers and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays, enabling digital interaction for use in booking cruises, making reservations for shipboard dining, entertainment, theater, movies, beauty and spa services and tours, making reservations for shoreside dining, entertainment, transportation and tours, confirming and checking in for booked cruise, communicating with cruise passengers and crew on booked cruise, permitting access to booked cruise ship and stateroom, allowing payment for booked cruise, dining, entertainment, theater, movies, beauty and spa services, cruise destination tours and cruise line services and products, and redeeming coupons, points and awards for cruise line services and reservations, identifying cruise port destinations; Providing temporary use of non-downloadable software application programs for use by cruise ship employees, officers, crew and service personnel and accessible on mobile phones, cellular phones, handheld computers, smart telephones, PC tablets, personal digital assistants, mobile computers, computers, flat panel display screens and large screen displays enabling digital interaction for purposes of servicing cruise passengers, maintaining work schedules, job training and certification, communicating with cruise line and cruise ship employees, officers, crew, service personnel and passengers, facilitation of customer relationship management and permitting access to designated shipboard rooms and areas; Providing temporary use of non-downloadable software application programs for gambling and gaming

Making reservations for shipboard and land-based activities and amenities, namely, restaurant and hotel reservations, for others; Making reservations and bookings for shipboard restaurants for others; Making reservations and bookings for hotel accommodations for others; Bar and cocktail lounge services; Restaurant services

Making reservations for shipboard and land-based activities and amenities, namely, spa and beauty salon services, for others; Making reservations and bookings for others for health, physical, cosmetic and beauty treatments at health spas; Health spa services, namely, body and skin care services; beauty salon services