Printed matter, paper and cardboard goods in this class, not limited to but namely, children's books, posters, magazines, friezes, collectable cards, colouring in books and cardboard mats; photographs for posters and printed matter above; stationery including, but not limited to, gift cards, paper pads, pens and pencils, rulers; teaching materials in this class, not limited to but including, flash cards, number and alphabet cards, instructional booklets and activity books and collectable paper goods in this class