A service that provides a portal for consumers to experience a one-stop-shop online and direct by locating all the Australian mail order catalogues in one location; this service will also undertake the business to business as well as the business to consumer element including sale of general merchandise, including but not limited to household appliances and equipment, clothing, jewellery, toys and sporting goods and equipment, school and office supplies and equipment, collectible items elecrical/electronic products, computer software and hardware products, fancy goods, wines and spirits; on-line ordering services featuring general merchandise, including but not limited to household apliances and equipment, clothing, jewellery, toys and sporting goods and equipment, school and office supplies and equipment, collectible items electrical/electronic products, computer software and hardware products, fancy goods, wines and spirits advertising, marketing and sale of goods for catalog companies via the Internet and through television; also included in service is an extensive loyalty rewards program for businesses, corporates and consumers which will be online and include chats, webboards, promotioms, etc; advertising, marketing and sale of goods for catalog companies via the Internet and through television