downloadable application software; application software for image processing; application software for processing data; application software for processing information; software for creating and designing augmented reality, mixed reality and extended reality content, assets, 2D and 3D models, holograms and environments; software for use in enabling users to experience augmented reality, mixed reality and extended reality visualisation, manipulation and immersion; software for recording, storing, transmitting and displaying images, audio, video, 2D and 3D models and hologram content and data for augmented reality, mixed reality and extended reality experiences; software for recording, storing, transmitting and displaying images, audio, video, 2D and 3D models and hologram content and data for use in augmented reality, mixed reality and extended reality experiences for training and education purposes; software for recording, storing, transmitting and displaying images, audio, video, 2D and 3D models and hologram content and data for use in augmented reality, mixed reality and extended reality experiences for healthcare purposes; software for use in enabling computers, tablet computers, mobile devices, and mobile telephones to provide augmented reality, mixed reality and extended reality experiences; software for use in enabling computers, tablet computers, mobile devices, and mobile telephones to provide augmented reality, mixed reality and extended reality experiences for training and education purposes; software for use in enabling computers, tablet computers, mobile telephones and other mobile devices to provide augmented reality, mixed reality and extended reality experiences for healthcare purposes

software as a service (SaaS) featuring computer software for creating augmented reality, mixed reality and extended reality content, assets, 2D and 3D models, holograms and environments; platform as a service (PaaS) featuring computer software platforms for creating augmented reality, mixed reality and extended reality content, assets, 2D and 3D models, holograms and environments; design and development of augmented reality, mixed reality and extended reality software; consultancy services relating to the design and development of augmented reality, mixed reality and extended reality software

Advertising; preparation of two-dimensional, three dimensional or animated displays for advertising purposes; preparation of video clips; design of artwork and slide production