Advertising; business management; business administration; office functions; services in this class for the marketing, promotion and distribution of books, publications, printed matter, paper, cardboard, stationery, artists' materials, paint brushes, typewriters and office requisites, instructional and teaching material, pre-recorded audio and visual tapes, records, compact discs, CD-ROM, computer software, combinations of aforementioned media, games, toys, playthings; mail order catalogue services, mail order promotion and mail order services, in relation to the aforesaid goods; subscription services in this class in relation to the aforesaid goods; book fair and book club services in this class