Advertising, user incentive programs, customer loyalty programs, marketing and promotional services, sales incentive schemes and customer reward schemes; arranging the provision by third parties of discounts, operation and administration of loyalty marketing and other sales promotional incentive and customer loyalty programs; the supply of benefits in connection with loyalty and incentive programs and schemes; dissemination of advertising material; marketing and trading services for members (including the foregoing provided via Internet or automatic telephone service and through publications, electronic publications, catalogues, newsletters, direct mail and mail order or otherwise); facilitating retailing, wholesaling, advertising promotion, marketing and trading services (including the foregoing provided on-line and through publications, electronic publications, catalogues, newsletters, direct mail and mail order or otherwise); interactive advertising, promotion, wholesaling, retailing and marketing of goods and services including via interactive digital television, datacasting and global computer networks; publicity services; organisation of business promotional campaigns; electronic commerce services including transaction services; information services (including online, interactive, digital and datacasting information services) relating to business, the economy and government business; market surveying services being the sampling, auctioneering services; organisation of exhibitions and trade fairs for commercial or advertising purposes; business management services, dissemination of information in relation to advertising, publicity, business and commerce; provision of card services to members for secure transaction verification