Pet insurance services; issuing of tokens of value as part of incentive, reward or loyalty programmes and other promotional schemes; financial administration and management of pet and owner health and wellness programmes and of employee benefit programmes offered in conjunction with pet insurance; financial administration and management of health and wellness programmes; financial administration and management of health and wellness programs for employees; provision of financial information; advisory, consultancy and information services relating to the aforesaid.

Design and development of computer software for use in connection with tracking and monitoring pets; design and development of computer software for use in connection with measuring and monitoring data on the physical movement, fitness, food, weight, sleep, energy, consumption, heartbeat, change of heart rate, mood, behaviour, training, health checks, care checks and exercise of pets; design and development of computer software featuring games and gaming; providing temporary use of non-downloadable software for measuring and monitoring data on the physical movement, fitness, food, weight, sleep, energy, consumption, heartbeat, change of heart rate, mood, behaviour, training, health checks, care checks and exercise of pets; providing temporary use of non-downloadable software for use in connection with tracking and monitoring pets; providing temporary use of non-downloadable software featuring games and gaming.

Pet healthcare and wellness services and programs; pet and animal care services [medical, veterinary, behavioural and grooming services]; risk assessment surveys in connection with the health and wellness of pets; pet health, mood, behaviours and fitness assessment services; provision of information relating to pet health and veterinary matters; pet health and wellness consultation services; pet healthcare services relating to fitness, mood, behaviour, grooming and nutrition; pet health screening services; providing information, reports and advice in the fields of pet health, wellness, mood, behaviour, fitness and nutrition; advisory, consultancy and information services relating to the aforesaid.

Toys, games, and playthings dolls and puppets and clothing therefor; flock covered figurines; plastic play figures; hand-held electrical and electronic games apparatus, hand-held computer games; plush and fabric toys; board games; educational board games and electronic games; action figures and accessories therefore; bobble head toy figures; bath toys; puppets; plastic toy figurines; fantasy character toys; collectable and positionable toy figures; inflatable toys; plastic character toys; play figures; rubber character toys; squeezable squeaking toys; stuffed toys; stand alone video output game machines; pocketsized electronic games; none of the foregoing goods being related to biscuits

The bringing together, for the benefit of others, of a variety of goods, enabling customers to conveniently view, select and purchase those goods including via television, the Internet, mail order or any other media; retail services of a bookseller; retail services in the fields of books, CDs, DVDs, audio books, tape cassettes, audio cassettes, audio CDs, electronic publications, downloadable electronic publications, ebooks, podcasts, blogs, book and gift vouchers, and computer programs, all provided by way of stores, shops and retail outlets, by mail order, by telephone sales, by online catalogue, by way of a general interest web site or by way of a specialist web site; retail, wholesale, and distribution (not including transport services) of electronic publications (downloadable), printed publications in electronically, magnetically or optically readable forms, downloadable electronic publications in the nature of books, magazines, journals, manuals, brochures, leaflets, pamphlets and newsletters, electronic publications, namely, books, booklets, magazines, journals, manuals, brochures, leaflets, pamphlets and newsletters, digital media and recordings, pre-recorded digital media and recordings, audio books, electronic books, cinematographic films, downloadable digital media and recordings, downloadable digital media and recordings containing sound, images, text, information, signals or software, web casts, pod casts, video pod casts, pod scrolls (downloadable), electronically recorded data, electronic files, databases, sound, video and data recordings, films for display, animated cartoons, computer software, computer programs, computer software in the field of entertainment and manuals sold therewith, computer software in the field of games and manuals sold therewith, CD-ROMs, computer software programs and CD-ROMs featuring children's educational subject matters, children's music CDs and DVDs, electronic game programs, interactive multimedia computer game programs,interactive video game programs, interactive audio game discs, virtual reality game software, video game software, electronic game programs, interactive multimedia computer game programs, audiovisual recordings namely compact discs, tape cassettes, audio cassettes, audio tapes, audio discs, phonograph records, CD-ROMs, video tapes, video tapes, video cassettes, video discs, DVDs, DATs, MP3s and laser discs, all featuring music, entertainment, education, animation and documentaries, downloadable sound and video recordings featuring subject matters for children, students and young adults, video tapes and video discs recorded with animation, multi-media software recorded o; n CD-ROM featuring music, entertainment and games, computer software programs, compact discs, audio cassettes, phonograph records, digital video discs (DVD) and pre-recorded videotapes featuring entertainment for children namely music, stories, costumed characters and animation, instruction manuals distributed with the foregoing; retail, wholesale and distribution (not being transport services) of paper, cardboard and goods made from these materials, not included in other classes, printed matter including book work, books, charts, diagrams, handbooks (manuals), newsletters, magazines, comics, notebooks, pamphlets, periodicals, photographs, posters, printed publications, children's activity books, colouring books, comic books, comic strips, picture books, printed instructional, education and teaching materials, printed teaching activity guides featuring subject matters for school age children and young adults, children's interactive educational books, books, magazines, leaflets, journals, newsletters, booklets, pamphlets and brochures, all of the aforesaid featuring music, educational subject matters, subjects for children and young adults, fiction books and non-fiction books, instructional and teaching materials and teacher resource books, toys, games, and playthings dolls and puppets and clothing therefore, flock covered figurines, plastic play figures, hand-held electrical and electronic games apparatus, hand-held computer games, plush and fabric toys, board games, educational board games and electronic games, action figures and accessories therefore, bobble head toy figures, bath toys, puppets, plastic toy figurines, fantasy character toys, collectable and positionable toy figures, inflatable toys, plastic character toys, play figures, rubber character toys, squeezable squeaking toys, stuffed toys, stand alone video output game machines, pocketsized electronic games; maintaining and updating computer database; none of the foregoing services being related to biscuits

Publishing services; publication of printed matter including magazines, books and printed matter; electronic publishing services; providing online electronic publications and/or digital music, books and journals including via the Internet or from the world wide web; provision of downloadable and non-downloadable electronic publications, digital media and recordings; provision of downloadable and non-downloadable media and recordings containing sound, images, text, information, signals or software; electronic games services provided by means of the Internet; provision of downloadable and non-downloadable computer games and educational computer games; Internet games (non-downloadable); publishing and distribution of computer games; entertainment services in the form of the provision of electronic, computer and video games via the Internet and other remote communications devices; entertainment services in the form of the provision of a virtual character game and entertainment services via the Internet and other remote communications devices; production of audio, video and audio/video recordings; publishing and distribution of computer games; publication of texts and books including online publishing; publication of electronic books and journals online; publication of multimedia publications; providing publications from a global computer network or the Internet which may be browsed; entertainment services not including live entertainment services, improvised live performances, live satirical theatrical performances, interactive theatrical performances, or participatory theatrical performances; educational and entertainment services provided via a global computer network web site featuring games, product trivia and activities for children; entertainment services, namely, providing an online computer game; providing a computer game that may be accessed network-wide by network users; production of entertainment shows for distribution via television, cable, satellite, audio and video media, cartridges, laser discs, computer discs or electronic means; production of interactive programs for distribution via television, cable, satellite, audio and video media, cartridges, laser discs, computer discs or electronic means; online entertainment services; online services in this class being any of the aforementioned services provided online; weblog (blog) services (online publication); none of the foregoing services being related to biscuits

Design services including design of corporate identity, stationery, letterhead, brochures, logos, print works, business cards, catalogues, advertising, web pages, brand names and designs, industrial designs, packaging design services, graphic arts designing, styling (industrial design); design of advertising logos; artwork design; computer aided graphic design; consultancy services relating to design; custom design services; design consultation and consultancy services; design of brand names; design and development of computer software; hosting, creating and maintaining web sites; web site design; web site design services provided online; designing computer databases; creating and maintaining weblogs (blogs) for others; hosting of weblogs (blogs)

Software development, programming and implementation; hosting services, software as a service, and rental of software; software as a service (SaaS); providing online non-downloadable software; providing temporary use of on-line non-downloadable software for database and inventory management; providing online non-downloadable software for the management of data; providing temporary use of on-line non-downloadable software for certification of documents; providing temporary use of on-line non-downloadable software to facilitate identity validation; software as a service (SaaS) in the field of estate planning; software as a service (SaaS) for arranging financial affairs; software as a service (SaaS) for certification of legal documents and facilitating identity verification; software as a service (SaaS) for the verification of death certificates; IT security services in the nature of protection and recovery of computer data; IT consultancy, advisory and information services; scientific and technology services.

Certification of legal documents; identity validation services; identity verification; information, advisory and consultancy services relating to legal matters; information services relating to legal matters; legal document preparation services; legal information services; legal services relating to wills; licensing of software; provision of information relating to legal services; providing information relating to legal affairs.