Entertainment services, namely, providing temporary use of non-downloadable video games via the internet or wireless communications networks; entertainment services, namely, providing online, non-downloadable virtual clothing, accessories, land, buildings, objects, tools, characters, and currency, for use in virtual environments created for entertainment purposes; providing an internet website portal in the field of computer games and gaming; providing information online relating to computer games and computer enhancements for games; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure, or entertainment purposes; entertainment services, namely, providing non-downloadable audio, video and graphics to mobile communications devices via wireless networks and a global computer network; entertainment services, namely, conducting contests; on-line journals, namely, blogs featuring user-defined content regarding games, gaming, social networking, and virtual communities; providing an online magazine in the fields of mobile and wireless communications, wireless communications software, social networking, creating digital personas and avatars, mobile and online communication methods and services, video games, software, and online games; providing recognition and incentive awards whereby participants in augmented reality and social gaming can earn virtual rewards for demonstrating extraordinary skill or excellence regarding user-defined goals and group-defined goals

Computer services, namely, creating an on-line community for registered users to participate in discussions, competitions, and individual and group challenges, showcase and improve their skills, get feedback from their peers, form virtual communities, and engage in social networking; providing a website featuring non-downloadable software tools for use in accessing, playing, and tracking performance of computer games; application service provider featuring software for use in creating social networking web sites and developing video games, and to enable uploading, posting, showing, displaying, tagging, blogging, sharing or otherwise providing electronic media or information via the Internet and wireless communications networks

Online social networking services; providing on-line computer databases and on-line searchable databases in the field of social networking