Computer game software for use on mobile and cell phones; electronic game software for hand-held electronic devices; computer games programmes downloaded via the internet [software]; electronic game software for wireless devices; game software for use in virtual environments; computer game software downloadable via a global computer network and wireless devices; downloadable computer game programs; downloadable computer game software; interactive computer game programs; virtual reality game software; computer software that permits games to be played; interactive entertainment software for use with personal computers; interactive multimedia computer game programs; computer game programmes; downloadable interactive entertainment software for playing computer games.