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Details	Status	Class/Description
ADDING VALUE, NOT NUMBERS! Accountisan Pty Ltd 2345976 5 Apr 2023	Registered: Registered/protected	Accountancy; Chartered accountancy business services; Auditing of acco... Class 035 Class 035 Advertising, Business & Retail Services Accountancy; Chartered accountancy business services; Auditing of accounts; Business auditing; Financial auditing; Book-keeping; Tax filing services; Tax preparation; Tax planning (accountancy); Taxation (accountancy) advice
BREWLAB ADDING VALUE Enzyme Services (N.Z.) Limited 1412810 7 Mar 2011	Registered: Registered/protected	Scientific and technological services and research and design relating... Class 042 Class 042 Computer & Software Services & Scientific Services Scientific and technological services and research and design relating thereto and industrial analysis and research services in each case for the brewing industry
Adding Value to Evaluation CONFORMITY CERTIFICATION SERVICES PTY LTD 1555729 8 May 2013	Registered: Registered/protected	Provision of auditing, certification, inspection, accreditation and ot... Class 042 Class 042 Computer & Software Services & Scientific Services Provision of auditing, certification, inspection, accreditation and other services to ascertain the conformity of products, services, personnel and management systems to national and international norms, standards, legislation and other regulatory documents for the purposes of issuing conformity certificates or similar
USE WORDS NOT NUMBERS True Value Company, L.L.C. 1284655 8 Jan 2009	Protected: Registered/protected	Metal combination locks; metal padlocks; metal bicycle locks; metal lu... Class 006 Class 006 Metal Products Metal combination locks; metal padlocks; metal bicycle locks; metal luggage locks; metal locks for lockers; metal backpack locks; metal computer and laptop locks
NUMBERS Apple Inc. 2191221 11 May 2021	Protected: Registered/protected	Software as a service (SAAS) services featuring computer software for ... Class 042 Class 042 Computer & Software Services & Scientific Services Software as a service (SAAS) services featuring computer software for creating spreadsheets, tables, graphs, and charts, and for organizing and analyzing data; providing temporary use of on-line non-downloadable software for creating spreadsheets, tables, graphs, and charts, and for organizing and analyzing data.
NUMBERS Apple Inc. 1075184 16 Jun 2005	Protected: Registered/protected	Computer software for creating spreadsheets, tables, graphs, and chart... Class 009 Class 009 Computer & Software Products & Electrical & Scientific Products Computer software for creating spreadsheets, tables, graphs, and charts, and for organizing and analyzing data, for home, education, business, and developer use
REWARDS PLUS ADDING MORE VALUE RETURNED AND SERVICE LEAGUE OF AUSTRALIA VICTORIAN BRANCH 1606333 17 Feb 2014	Registered: Registered/protected	Organisation, operation and supervision of customer loyalty schemes; O... Class 035 Class 035 Advertising, Business & Retail Services Organisation, operation and supervision of customer loyalty schemes; Organisation and management of customer loyalty programmes; Organisation, operation and supervision of an incentive scheme; Sales promotion through customer loyalty programmes (for others)
ADDING UP Chevron Intellectual Property LLC Limited liability company of the State of Delaware 1541209 15 Feb 2013	Registered: Registered/protected	Providing educational information in the field of gasoline, gasoline a... Class 041 Class 041 Education and Entertainment Services Providing educational information in the field of gasoline, gasoline additives including gasoline lubricant additives, and the energy industry
because numbers are not food Zero Bites Pty Ltd 1669057 16 Jan 2015	Registered: Registered/protected	Mixes for making bakery products; Biscuit mixes; Biscuit products; Bis... Class 030 Class 030 Staple Food Products Mixes for making bakery products; Biscuit mixes; Biscuit products; Biscuits; Oat biscuits; Salted biscuits; Breakfast cereals; Cereal breakfast foods; Mixes for making breakfast foods; Preparations for breakfasts (cereal); Cake mixes; Cake preparations; Oat cakes; Cereal bars; High-protein cereal bars; Cereal based food bars; Cereal based snack food; Cereal preparations; Cereal products in bar form; Cookies; Crackers; Crisp snack food products; Crispbread snacks; Crisps made of cereals; Wholewheat crisps; Food products consisting of cereals; Food products containing cereals; Food products containing flour; Foods produced from baked cereals; Foods produced from puffed cereals; Foodstuffs made from cereals; Foodstuffs made from corn; Foodstuffs made from maize; Foodstuffs made from oats; Foodstuffs made of rice; Foodstuffs made with cereals; Foodstuffs made with flour; Fruit ice cream; Fruit ices; Fruit slices; Snack bars containing a mixture of grains, nuts and dried fruit (confectionery); Snack bars containing dried fruits (confectionery); Snack bars containing grains (confectionery); Gluten prepared as foodstuff; Ice cream; Ice cream bars; Ice cream desserts; Ice cream stick bars; Non-dairy ice cream; Ice desserts; Mixes for making cakes; Mixes for the preparation of bread; Pankcake mixes; Pizza mixes; Muesli; Muesli bars; Muesli consisting predominantly of cereals; Muesli desserts; Snacks manufactured from muesli; Frozen fruit desserts; Non-dairy frozen dessert products; Oat flakes; Oat-based food; Oatmeal; Porridge oats; Prepared oats for culinary purposes; Processed oats for culinary purposes; Rolled oats; Pizza bases; Pizza crusts; Cereals products in bar form; Preparations for making cereals; Preparations made from cereals; Prepared snacks for culinary purposes made from cereals; Processed cereals for culinary purposes; Snack food products made from cereals; Snack foods consisting principally of extruded cereals; Snack foods made from cereals; Snack foods prepared from cereals; Snack products made of cereals; Snack products made principally of cereals; Snacks manufactured from cereals; Preparations for making cakes; Preparations for making pizza bases; Snack food products consisting of cereal products; Snack food products made from cereal flour; Snack food products made from maize flour; Snack food products made from rice; Snack food products made from rice flour; Snack foods consisting principally of grain; Snack foods made from corn; Snack foods made of wheat; Snack foods made of whole wheat; Snack foods prepared from grains; Snack foods prepared from maize; Processed grains for culinary purposes; Processed grains for use in food; Processed quinoa; Pre-mixes ready for baking; Rice based snack foods
MADE WITH FOOD, NOT NUMBERS Mars Australia Pty Ltd 1174090 3 May 2007	Registered: Registered/protected	Rice, pasta; cereals and cereal preparations; tea, coffee, cocoa; coff... Class 030 Class 030 Staple Food Products Rice, pasta; cereals and cereal preparations; tea, coffee, cocoa; coffee essences, coffee extracts, mixtures of coffee and chicory, chicory and chicory mixtures, all for use as substitutes for coffee; non-medicated confectionery; bubble gum and chewing gum; pastries, cakes, biscuits, ices, ice cream, ice cream products, frozen confections, chilled desserts, mousses, sorbets (ices); bread; pastry; sweet spreads, savoury spreads, snack foods, fruit bars, muesli bars, prepared meals, sweet pies, chocolate, chocolates, chocolate products, sauces including toppings for ice cream and desserts; pizzas, pizza bases; sauces and toppings for pizzas; sauces for pasta and rice; salad dressings; mayonnaise; dips; all included in this class

Registered: Registered/protected

ADDING VALUE, NOT NUMBERS!

Accountisan Pty Ltd

2345976 · 5 Apr 2023

035

Accountancy; Chartered accountancy business services; Auditing of acco...

Registered: Registered/protected

BREWLAB ADDING VALUE

Enzyme Services (N.Z.) Limited

1412810 · 7 Mar 2011

042

Scientific and technological services and research and design relating...

Registered: Registered/protected

Adding Value to Evaluation

CONFORMITY CERTIFICATION SERVICES PTY LTD

1555729 · 8 May 2013

042

Provision of auditing, certification, inspection, accreditation and ot...

Protected: Registered/protected

USE WORDS NOT NUMBERS

True Value Company, L.L.C.

1284655 · 8 Jan 2009

006

Metal combination locks; metal padlocks; metal bicycle locks; metal lu...

Protected: Registered/protected

NUMBERS

Apple Inc.

2191221 · 11 May 2021

042

Software as a service (SAAS) services featuring computer software for ...

Protected: Registered/protected

NUMBERS

Apple Inc.

1075184 · 16 Jun 2005

009

Computer software for creating spreadsheets, tables, graphs, and chart...

Registered: Registered/protected

REWARDS PLUS ADDING MORE VALUE

RETURNED AND SERVICE LEAGUE OF AUSTRALIA VICTORIAN BRANCH

1606333 · 17 Feb 2014

035

Organisation, operation and supervision of customer loyalty schemes; O...

Registered: Registered/protected

ADDING UP

Chevron Intellectual Property LLC Limited liability company of the State of Delaware

1541209 · 15 Feb 2013

041

Providing educational information in the field of gasoline, gasoline a...

Registered: Registered/protected

because numbers are not food

Zero Bites Pty Ltd

1669057 · 16 Jan 2015

030

Class 030

Staple Food Products

Mixes for making bakery products; Biscuit mixes; Biscuit products; Biscuits; Oat biscuits; Salted biscuits; Breakfast cereals; Cereal breakfast foods; Mixes for making breakfast foods; Preparations for breakfasts (cereal); Cake mixes; Cake preparations; Oat cakes; Cereal bars; High-protein cereal bars; Cereal based food bars; Cereal based snack food; Cereal preparations; Cereal products in bar form; Cookies; Crackers; Crisp snack food products; Crispbread snacks; Crisps made of cereals; Wholewheat crisps; Food products consisting of cereals; Food products containing cereals; Food products containing flour; Foods produced from baked cereals; Foods produced from puffed cereals; Foodstuffs made from cereals; Foodstuffs made from corn; Foodstuffs made from maize; Foodstuffs made from oats; Foodstuffs made of rice; Foodstuffs made with cereals; Foodstuffs made with flour; Fruit ice cream; Fruit ices; Fruit slices; Snack bars containing a mixture of grains, nuts and dried fruit (confectionery); Snack bars containing dried fruits (confectionery); Snack bars containing grains (confectionery); Gluten prepared as foodstuff; Ice cream; Ice cream bars; Ice cream desserts; Ice cream stick bars; Non-dairy ice cream; Ice desserts; Mixes for making cakes; Mixes for the preparation of bread; Pankcake mixes; Pizza mixes; Muesli; Muesli bars; Muesli consisting predominantly of cereals; Muesli desserts; Snacks manufactured from muesli; Frozen fruit desserts; Non-dairy frozen dessert products; Oat flakes; Oat-based food; Oatmeal; Porridge oats; Prepared oats for culinary purposes; Processed oats for culinary purposes; Rolled oats; Pizza bases; Pizza crusts; Cereals products in bar form; Preparations for making cereals; Preparations made from cereals; Prepared snacks for culinary purposes made from cereals; Processed cereals for culinary purposes; Snack food products made from cereals; Snack foods consisting principally of extruded cereals; Snack foods made from cereals; Snack foods prepared from cereals; Snack products made of cereals; Snack products made principally of cereals; Snacks manufactured from cereals; Preparations for making cakes; Preparations for making pizza bases; Snack food products consisting of cereal products; Snack food products made from cereal flour; Snack food products made from maize flour; Snack food products made from rice; Snack food products made from rice flour; Snack foods consisting principally of grain; Snack foods made from corn; Snack foods made of wheat; Snack foods made of whole wheat; Snack foods prepared from grains; Snack foods prepared from maize; Processed grains for culinary purposes; Processed grains for use in food; Processed quinoa; Pre-mixes ready for baking; Rice based snack foods

Mixes for making bakery products; Biscuit mixes; Biscuit products; Bis...

Registered: Registered/protected

MADE WITH FOOD, NOT NUMBERS

Mars Australia Pty Ltd

1174090 · 3 May 2007

030

Rice, pasta; cereals and cereal preparations; tea, coffee, cocoa; coff...

Owners

Mitre 10 design company pty ltd (29)

Kmart australia limited (23)

Technology transfer council (15)

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Coles group limited (12)

Wal-mart stores, inc. (11)

Gobrands, inc. (10)

The not company spa (10)

Australasian conference association limited (9)

A & c face value franchising pty ltd (8)

Lovely pancakes pty ltd. (8)

True value solar pty ltd (8)

Amc consultants pty ltd (7)

Coles supermarkets australia pty ltd (7)

Liquor marketing group limited (7)

Red earth licensing limited (7)

Ripley entertainment inc. (7)

Vox limited (7)

Woolworths group limited (7)

George weston foods limited (6)

Mitre 10 pty ltd (6)

Prime value asset management ltd (6)

Professionals global limited (6)

Queensland value chemists pty ltd. (6)

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Woolworths limited (6)

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Value line, inc. (5)

Australian marine mammal conservation foundation ltd (4)

Andersen worldwide societe cooperative (4)

Apple inc. (4)

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Chartered accountants australia and new zealand (4)

Commonwealth bank of australia (4)

Global kisses worldwide productions pty ltd (4)

Goalfix corporation (pty) limited (4)

L'oreal (4)

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Studio magazines pty limited (4)

The australian outward bound foundation (4)

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The state of western australia (4)

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Bob brennan (3)

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Columbia pictures industries, inc. (3)

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Multix pty. ltd. (3)

Nature & innovation international (3)

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National stroke foundation (3)

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O.A. systems pty ltd (3)

Orica australia pty ltd (3)

Plain value beverages pty ltd (3)

Soks holdings pty limited (3)

Soundcom pty ltd (3)

Stormy seas australia pty. limited (3)

Super cheap auto pty ltd (3)

True value solar pty ltd (3)

The value creation group pty ltd (3)

Unilever global ip limited (3)

World masters swim 88 inc association (3)

Ivaluing.Com pty limited (3)

3d paint store (holdings) limited (2)

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Agc, llc (2)

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Brown brothers milawa vineyard pty limited (2)

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Cnotc pty ltd (2)

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Cvp customer value performance pty ltd (2)

Cancer support association inc. (2)

Capability management international pty ltd as trustee for capability management international unit trust (2)

Capital value international group pty ltd (2)

Carpe diem design pty ltd (2)

Carpentaria shire council (2)

Cassels consulting pty ltd as trustee for cassels family trust (2)

Cellarmaster wines pty limited (2)

Choice hotels international, inc. (2)

Choose cruelty free ltd (2)

Christian outreach centre (2)

Ciba inc. (2)

City of wanneroo (2)

Columbian cola drink company (aust) pty ltd (2)

Crazy x distilling pty ltd (2)

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Danjaq llc (2)

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Department of mines, industry regulation and safety (2)

Domain numbers ltd (2)

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E. i. solutions pty ltd (2)

Europorte france (2)

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Elliott may pty ltd (2)

Emerge australia limited (2)

Empire steak pty ltd (2)

Endeavour group limited (2)

Energy industries superannuation scheme pty limited (2)

Escor pty ltd (2)

Exlaw pty ltd (2)

Fai first mortgage pty ltd (2)

Family treasure (nsw) pty ltd (2)

Finh pty ltd (2)

Foodbank of western australia inc. (2)

Fortnum financial advisers pty ltd (2)

Giorgio maria li shih (2)

Gmd engineering pty ltd (2)

General motors llc a delaware corporation (2)

Georges france (2)

Gilmour's pty ltd (2)

Global talk telecommunication pty ltd (2)

Golden casket lottery corporation limited (2)

Granton direct pty limited (2)

Grill'd ip pty ltd (2)

Hare & forbes pty ltd (2)

Hit not australia pty ltd (2)

Hampden professional engineering pty (2)

Heart support australia (2)

Herriots pty ltd (2)

Hickinbotham holdings pty ltd (2)

Horizon accounting group (2)

Hotel inns pty ltd (2)

Hy pro pty ltd (2)

Häfele se & co kg (2)

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Ipswich properties pty ltd (2)

Irm management network gmbh (2)

It's okay not to be okay limited (2)

Iws australia pty ltd (2)

Improve.It pty ltd (2)

Independent mortgage brokers pty ltd (2)

Inland marketing corporation ltd (2)

Intelligent wagering solutions pty ltd (2)

Intertrading (nominees) pty ltd (2)

Invocare australia pty limited (2)

Its not plastic pty ltd (2)

J cutrupi investments pty ltd (2)

Jambe investments pty ltd (2)

Jps industries p/l (2)

Justabeer pty ltd (2)

Jx nippon oil & gas exploration corporation (2)

Kiddikutter pty ltd (2)

Kofi adih pty. ltd. (2)

Komatsu ltd. (2)

Kappel pty ltd (2)

Kathryn's mint pty ltd (2)

Keenfief pty ltd (2)

Keith joyce pty ltd. (2)

Kinko's ventures, inc. a delaware corporation (2)

Knotwood pty ltd (2)

L. p. bodyworks pty ltd (2)

Lf, llc (2)

Lng technology, llc (2)

Lemon inc. (2)

Mega save management pty ltd (2)

Minerals council of australia (2)

Mountain goat beer pty ltd (2)

Mwns education group pty limited as trustee for mwns education trust (2)

Marakon associates (2)

Matson driscoll & damico llp (2)

Matthews steer pty ltd (2)

Mcd asia pacific, llc inc.Orporated in the state of delaware (2)

Morbanx pty ltd (2)

Mosaic property group pty ltd (2)

Mr fothergills seeds pty ltd (2)

Multi national concepts pty ltd (2)

Myer pty ltd (2)

Numbers & sense pty ltd (2)

Nydj apparel, llc a new york limited liability company (2)

Nanjing chervon industry co., ltd. (2)

National budget referral chain ltd (2)

Not made in china pty ltd (2)

O&m halyard international unlimited company (2)

Opsm pty limited (2)

Ord minnett limited (2)

Oakford australia pty ltd (2)

Object next software pty ltd (2)

Orbit securities pty limited (2)

Pakplast international pty ltd (2)

Platinum wolf pty ltd (2)

Ppb pty limited (2)

Pangalark pty ltd (2)

Pepsico inc a north carolina corporation (2)

Persuit (australia) assets pty ltd (2)

Petstock pty ltd (2)

Pewag austria gmbh (2)

Pharmasave australia pty ltd (2)

Phenom athletica pty ltd (2)

Pohlmans nursery pty ltd (2)

Pricewaterhousecoopers llp a delaware limited liability partnership (2)