INTELLECTUAL SPECULATIVE INSTINCTIVE CONSERVATIVE ANALYSTS BASE THEIR INVESTMENT DECISIONS ON: FACTS, FIGURES AND THE DATA CRITICAL AND RIGOROUS ANALYSIS NUMERICAL/MATHEMATICAL CALCULATIONS ENTREPRENEURS BASE THEIR INVESTMENT DECISIONS ON: CONSISTENCY WITH THEIR 'BIG PICTURE' LEVEL OF INNOVATION AND CREATIVITY PERSONAL INTUITION FOR FINDING GOOD IDEAS HUMANITARIANS BASE THEIR INVESTMENT DECISIONS ON: LEVEL OF SOCIAL CONTRIBUTION/PURPOSE ALIGNMENT TO PERSONAL VALUES/BELIEFS PERSONAL INTUITION AND 'GUT FEEL' IMPLEMENTERS BASE THEIR INVESTMENT DECISIONS ON: THE LEVEL OF INVESTMENT RISK HISTORICAL TRACK RECORD PERSONAL INTUITION AND 'GUT FEEL'