CONSEQUENCE. IF THE CONSEQUENCE IS PERCEIVED TO BE POSITIVE, IT IS, ABC A: ACTIVATORS AN ACTIVATOR IS AN ASPECT OF THE ENVIRONMENT THAT, MORE THAN LIKELY GOING TO INCREASE THE PROBABILITY OF THAT BEHAVIOUR, PRECEDES THE BEHAVIOUR AND INFLUENCES ITS OCCURRENCE. B: BEHAVIOUR, ACTIVATORS AND CONSEQUENCES. C: CONSEQUENCES OUR BEHAVIOUR HAS A, BEHAVIOUR IS AN OBSERVABLE AND MEASURABLE ACT WHICH IS THE FUNCTION OF, OCCURRING AGAIN. DRIVES MOTIVATES