Marketing and promotion of goods and services by means of computers, computer networks and/or the Internet, cellular telephones or wireless devices; analysing, surveying, researching and providing information relating to consumer views, opinions, purchasing intent and purchasing history by means of mobile telephones, wireless devices, computers, computer networks and/or the Internet; loyalty award schemes, incentive award schemes and frequent buyer programs that allow members to earn points, which can be redeemed for cash, prizes, goods, services or vouchers for goods or services; services relating to the organisation, operation and supervision of marketing activities, market research activities, incentive award schemes, loyalty award schemes and frequent buyer programs and the supply of benefits in connection with promotional, incentive, loyalty and rewards programs

Computer databases, particularly object-oriented databases; computer languages, particularly object-oriented languages; computer software development environments, particularly object-oriented computer software development environments; computer application software; computer storage media; encryption devices in this class; computers; computer terminals