Organization, administration, supervision and management of customer loyalty programs in relation to the supply of benefits for customer loyalty; business management, business administration, franchising services; retail, wholesale and distribution services (including by way of e-commerce or the Internet), all of the foregoing services relating to the provision of gourmet food and drink products and services including coffee; all for use specifically in relation to the Coffee Industry and none of the foregoing for the petroleum industry

Plastic cards (magnetic or encoded); plastic cards for carrying magnetic data; plastic cards swipe machines; card reading apparatus; computer terminals for use with magnetic or encoded cards at point of sale