Arranging and conduct of award ceremonies; arranging and administering award programs; wine tasting events; arranging of competitions; organisation of competitions (entertainment); organisation of contests (entertainment); organisation of entertainment events; organisation of exhibitions for entertainment or cultural purposes; provision of cultural activities relating to wine; arranging and conducting wine exhibitions including the judging of wines; entertainment; cultural activities; arranging of entertainment; arranging of festivals; arranging of talent quests and contests; event management services (organisation of entertainment, sporting or cultural events); management of cultural events; booking of entertainment; each of the aforementioned services as they relate to promoting and improving wines and winegrowing practices; each of the aforementioned services as they relate to the maxims of quality, integrity and sustainability regarding wines and winegrowing practices