Advertising and business services with the purpose of promoting the interests of sport, sporting personalities and sports associations in Australia; compilation and provision of statistical information relating to sport, sporting personalities and sports associations; event business management services; promoting business networking, business relationships and business referrals between people and networking organisations; business networking and referral services

Entertainment, cultural, educational and/or sporting events, functions, activities and events including business functions, networking functions and awards ceremonies; production of television, radio and video programs for entertainment; production of on-line information conducted for entertainment; assembly and presentation of historic and significant material relating to sport, sporting moments and sport personalities in Australia; mentoring (training); mentoring (education and training)