Services in this class being wholesaling, retailing, direct and online selling services, marketing and distribution services (being services in class 35) and online ordering and procurement services (for others); operation of consumer loyalty programs and sales and promotional incentive schemes in relation to the purchase and sale of goods; advertising and promotional services; the provision of all of the foregoing services in relation to electrical goods, electronic goods, lighting, heating and ventilation goods, industrial safety equipment and apparatus, tools, hardware, data cabling and data communication goods, chemicals, building products and materials, branded consumer goods, and parts and accessories for the foregoing goods; organisation and management of customer loyalty programs; organisation and management of incentive and sales promotion programs; promotional marketing services; promotion of sporting, musical, theatrical and other entertainment events; compilation of directories for publishing on the Internet (including directories of electricians and other tradespersons); advertising and promotion of the services of (third party) electricians including through a website; production of visual advertising matter; provision of trade information; trade promotional services