Real estate services including but not limited to real estate management, sales, leasing, consulting, appraisal, evaluation, information and brokerage; real estate agencies; insurance services including but not limited to insurance brokerage, underwriting, consultancy and information; financial services including but not limited to financial consultancy, information, management and evaluation, sponsorship; lending services and assisting buyers obtain finance; but excluding all services of trust fund management and administration and also excluding all financial services for the protection of employee entitlements